Marketing & strategic communications · B2B thought leadership
AI adoption: from prompting to infrastructure
Challenge. A boutique marketing firm was already using AI daily and had hit a ceiling it could not see. Context and research were re-entered by hand every session, brand voice drifted between people, and cost multiplied with every client. Nothing accumulated.
What we did
- Measured where fee-earner time actually went, using the firm's own numbers.
- Built a structured client data model and campaign automation platform.
- Sequenced the first build so it doubled as the foundation for the next.
Impact. Per fee earner, two days a week had been going to work that repeated — more than a full-time equivalent of capacity across a small team. The first automated pipeline ran on real client work within 4–6 weeks.
2 days a week saved


























